Ajour Size & Fit Guide
Find your Ajour fit for bras, panties and lingerie, including bodysuits, chemises and robes. Compare the cup labels and style notes below, and use our one-size-up panty recommendation when choosing bottoms.
Fit by product & style
Demi, balconette & push-up bras
Andante and other cup-sized bras use a US band plus the cup offered on the product. A demi neckline gives less upper-bust coverage than a full cup; check containment and wire position rather than judging size only by neckline height.
Bodysuits, rompers & soft lingerie
Compare bust, waist and hips together. Combined XS/S or S/M labels are style-specific. For a body, include your torso length if it pulls at the gusset.
Matching panties
Choose from hip and waist fit independently of your bra cup. For an exact measurement range on an alpha or combined label, send us the product name and both measurements.
Cup labels on our products
For these US/EU cup labels, E can be used for DD and F for DDD. Keep your US band number and select the label offered on the product. This differs from UK cup lettering.
| Familiar US cup | Alternative cup label |
|---|---|
| A | A |
| B | B |
| C | C |
| D | D |
| DD | E |
| DDD | F |
For cups above F or a label not shown here, use the exact style’s listed sizing and ask us if you are comparing from a UK bra. Do not assume identical letters mean identical fit.
How to measure & check fit
Use a soft tape. Measure the fullest part of your bust, your natural waist and the fullest part of your hips, keeping the tape level without pressing into the body. Tables labeled body measurements refer to you, rather than the garment laid flat.
For bras, measure snugly directly below your bust and around the fullest bust in an unpadded bra. These measurements help our team assess a starting size; band methods and cup construction differ by style.
- The band should sit level and feel secure without restricting breathing.
- Cups should contain the bust without spilling or gaping, and wires should sit around breast tissue comfortably.
- Adjust straps without using them to compensate for a loose band. Check fit while sitting and moving.
For alpha-sized garments whose measurements are not listed here, send us the exact product and your measurements. We will confirm the style’s range before you choose; letter sizes are not universal.
Shop styles covered by this guide
Open your product to see its size options and fit notes. Listed size ranges do not imply every band-and-cup combination is available.
- Ajour Andante Demi Balconette – Milk
- Ajour Andante Lace G-String – Milk
- Ajour Pinot Noir Bodysuit
- Ajour Tessituria Kim Robe – Pink
- Ajour Tessitura Chemise – Pink
- Ajour Barbaresco Romper – Black
- Ajour Nocturne Push-Up Bra – Light Blue
- Ajour Nocturne Bralette – Light Blue
- Ajour Nocturne G-String – Light Blue
Need help with this style?
Send us the product name, your measurements, and the brand and size of a garment that fits you well. For bras, include snug underbust and full bust; for bottoms include waist and hips. We can confirm the cup convention and size range for the exact style. Contact our fitting team or learn about a LaBella bra fitting.