Meet the Owner

Hi, I’m Santa LaBellman, also known as “The Bra Whisperer of Orlando.”

I grew up in Northern Europe, where beautiful, high-quality lingerie was easy to find. When I moved to the U.S., I was disappointed by how plain and limited the options were — so in 2011, I opened LaBella Intimates & Boutique in Maitland, Florida, to bring something different.

From the start, I chose not to carry big-name brands. Instead, I personally hand-select unique, well-made pieces from European designers, focusing on quality, fit, and individuality.

At LaBella, we believe bra fitting is not the same as measuring. Every brand, style, and fabric fits differently — and because a woman’s body changes an average of six times in her life, finding the right fit is essential.

We’re proud to offer Central Florida’s largest selection of bras — from 30–50 bands and A–K cups — with styles ranging from everyday essentials to elegant statement pieces.

I look forward to helping you find the perfect fit and feel confident in your lingerie.

xo, Santa

The Bra Whisperer of Orlando