About Us


My name’s Santa LaBellman.

I’m also known as “The Bra Whisperer of Orlando” by Orange Appeal Magazine!

I’m a simple woman.

I’m the proud Mom of 2 boys, aged 9 and 12. I love to cook and live a busy life as an involved soccer mom.

But, I’m also a European born-business woman.

I’m an entrepreneur with a passion for all-things-lingerie.

I grew up in Northern Europe where you could find beautiful lingerie on every corner. There were so many manufacturers in our area ( Latvia and Poland ), so we were used to having quality products.

And then, I moved to the US.

I was both surprised and disappointed by how boring and plain the lingerie selection was in the mall’s and Department Stores. There was nothing sexy, high-end and / or unique. If I did happen to find something that I liked, it would turn out to be French ( and very expensive ).

I decided to take my knowledge and my frustration, and in 2011, I opened up my own lingerie boutique in Maitland, Florida, called LaBella Intimates & Boutique. From the start, I was absolutely against carrying any major brand names. Instead, I wanted to discover NEW brands and focus on the quality of the products that we offer. I wanted to share the beautiful pieces in which I had grown up knowing.

Now, ask yourself -

Is your bra uncomfortable?
Does your breast tissue spill over the cups? Does your bra ride up in the back?
Does your underwire poke into your breasts?
Is there a gap between your bra and your body? Do your straps dig into your shoulders? Have you gained or lost 10 pounds?

If you answered ‘YES’ to any of those questions, than your bra likely does not fit you properly, and you may need to come to come in for a visit to LaBella Intimates & Boutique!

LaBella Intimates & Boutique was so much fun to open. It quickly took off, selling colourful, lacy, fun, and elegant lingerie to woman who simply wanted to look and feel their best.

Interestingly enough, some of the brands that I’ve been working with since 2009 are finally starting to be recognized in the US. It makes me feel good, knowing that I discovered them before anybody else.

I hand-select all of my products as I have high-standards and I’m very particular about the products that we bring into the store. If I don’t like the quality or fit, we don’t carry it. If I don’t like something, I’m not bothered. I just continue to discover new lines and traveling to Europe markets, frequently.

At LaBella, we DO NOT believe in ‘measuring’ as measuring is NOT the same as Bra Fitting. What do I mean by that?
Many brands have a specific ‘fit’ designed for their bras.
There are many types of bras. There’s - Push Up, Demi, Soft, Semi Soft

UK, US and European Size Charts are different in regards to fabrics used, causing inconsistency in production.

That’s why it’s so important to find the brand and type of bra that works for your body.

I can confidently say that over 80% of women are wearing the wrong size bra.

That’s because a woman’s body - in a single lifetime - changes ( 6 ) times on average. This is due to factors such as dieting, pregnancy, and even for no apparent reason. These body changes can affect a woman’s bra size as well as her over clothing size.

Because of that, I recommend checking your vital statistics every couple of years and there’s no better place to do so than LaBella Intimates & Boutique.

We are proud to carry the largest selection of bras in the Central Florida area, with Cups A through K in bands 30 through 50. Moreover, LaBella also carries a selection of Women’s Clothing, featuring designers such as: Frank Lyman, Escapada, Lysse, Nally & Millie, Nell Couture, Kut Denim, Waverly Grey, Bella Dahl, Zoa and so many more.

The options are endless, making it worth coming to the Boutique, to appreciate for yourself. Cannot wait to see you there!



  • LaBella Intimates & Boutique
    449 S Orlando Ave, Maitland, FL 32751
  • 407-790-7820

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